App Store Search, What Exactly Is The Algorithm?
Apple uses its own formula to decide which apps to show when users search in the App Store, just as Google uses an algorithm to choose which results to show in its organic search listings. And while the exact components of both algorithms are unknown, Gummicube utilizes the proprietary technologies and exclusive data needed to optimize your listing for app store search success. Here are three crucial elements in the App Store algorithm that will undoubtedly affect download rates for your app
Here are three crucial elements in the App Store algorithm that will undoubtedly affect download rates for your app:
1. App language
If a user enters a keyword for a particular language, other relevant apps that are available in that language will often show first.
2. Semantic search
Another helpful feature of App Store search is that it allows users to enter keywords without specifying any particular app or version number, so looking up new apps can be done with one keyword (like “calendar”) rather than multiple (like “event calendar” and “punchboard calendar).
High Ranking:
App store search is extremely important for ranking high in apps and finding new users. To optimize your app’s download rates, we use our proprietary technologies and exclusive data to increase your listing’s already high-ranking potential. Our optimization solutions include adjustments to the following factors: While we cannot talk about the specifics of Apple’s search algorithm, there are many components that determine which apps rise to the top. In Apple’s case, these include data from apps’ downloads, App Store ratings and reviews, App store referrals and social interaction, keywords in the title, description, and domain name
Here are three critical factors that will undoubtedly impact how many people download your app on the App Store.
Title:
In addition to describing what the app provides to consumers, your app’s title has an impact on how highly your product is ranked in the App Store. Developers can increase qualified search volume for their apps and increase download rates by including a few carefully chosen keywords in the title tag.
Although the app store search algorithm heavily relies on the title, developers should refrain from “keyword stuffing.” A title with too many keywords makes it difficult to read and may even give the impression that the app is spam to potential users. The title tag should instead contain a few of the developer’s best keywords.
Keywords:
As a mobile app developer, you are certainly aware of the importance of keywords in the app store search algorithm. Additionally, since the App Store only allows keyword lists of 100 characters, developers must carefully select the phrases they target and modify them in response to seasonal changes and emerging trends. By incorporating real data into your keyword selection—and not relying solely on keyword planning tools—you can pick the best possible terms to optimize your app listing.
Ratings:
Because reviews and ratings affect an app’s position in the app store, developers should try to get customer input on their offerings. At Gummicube, we utilize a proprietary app marketing channel called Gnome Escape to help clients improve their app store search. Our community of users can download the apps we feature and then provide valuable feedback. User reviews not only increase your ASO, but they also provide you the chance to make long-term, crucial changes to your app.
Contact Gummicube for App Store Search Success:
At Gummicube, we take pride in debunking app search myths in order to master the App Store algorithm and maximize exposure for your app. Give our techniques a try today or contact Gummicube for help with all your App Store Optimization needs!
